Get into the game – literally – at the fully immersive NFL Experience in Times Square.

The NFL Experience offers fans a chance to get closer than ever before to the National Football League, their favorite teams, all the players, and every aspect of every game.  

Combining the latest technologies with immersive content, interactive activities, and a state-of-the-art 4D cinema/thrill ride (that even simulates snow on the field!) the NFL Experience will take you from football fan to the practice field and ultimately to the Super Bowl as a contender.

Learn game strategy from Coach Jon Gruden, experience the adrenaline-pumping action of making major plays in an immersive theater/thrill ride experience, collect your personal stats in NFL Combine events, take a tour of all 32 NFL franchises, and more.

You’ll have tons of opportunities to interact with your favorite players and teams, including physical tests that measure and record your personal stats and abilities so you can see how you stack up against the greats. Ever wondered if you have what it takes to be scouted in an NFL Combine event or to out-throw Aaron Rodgers? This is your chance to find out.

What’s included with your NFL Experience tickets

  • Standard Admission to the NFL Experience’s three floors of interactive and engaging challenges and exhibits, including the immersive 4D cinema experience and a photo opportunity with the iconic Vince Lombardi Trophy.

Activity highlights at the NFL Experience

  • The Stadium: part movie, part ride, The Stadium experience fully immerses visitors in a full sensory blitz. It’s the thrill of a rollercoaster ride enhanced with 4D special effects that recreate iconic plays and moments from the NFL for a life-like experience—there’s nothing like it.

  • The 32: get to know any and all of the NFL’s 32 teams through interactive touch screen deep dives into each team’s traditions, fun facts, stats, top plays, home stadiums, and more. Test your knowledge or vote for your favorite players and take a tour of all 32 teams through authentic club treasures on display throughout the exhibit.

  • Quarterback Challenge: this is your time to shine—step into the shoes of your favorite team’s quarterback and see how well you perform under pressure. You’ll get three attempts to throw a pass to your receiver while vital stats, such as speed and completions, are tracked. Then, see how you stack up against the quarterback you replaced.

  • Vertical Jump: how high can you go? See how your vertical leap compares to the greats, like Odell Beckham Jr., Larry Fitzgerald, and JJ Watt in this classic NFL Combine challenge.

  • Blocking Dummy: do you have what it takes to protect your QB? See how well you can hold your own against NFL-grade practice dummies, complete with pressure and proximity sensors that measure your abilities against all the pro linemen from across the league.

  • Huddle Up: get inside a player’s point of view in a team huddle and play the role of quarterback by picking your receiver and running the DICE RIGHT 61 BULLSEYE X INDIVIDUAL play that you learned from the Game Plan exhibit.

  • Super Bowl Celebration: celebrate like a Super Bowl champ – surrounded by fans, lights flashing, confetti raining down on you…your practice and skill all culminate in this grand finale augmented reality celebration experience.  

  • The Champions Stage: take a photo next to the Vince Lombardi Trophy and get an up close look at every single Super Bowl Championship ring ever made, arguably the most beautiful pieces of jewelry ever created, from the Green Bay Packers triumph in Super Bowl I to the New England Patriots’ latest win from Super Bowl LI.

  • And more

Tips for visiting the NFL Experience

  • Wear comfortable clothing and closed-toed athletic footwear if you want to participate in the physical challenges.

  • Check out NFLX Eats section featuring a menu of stadium-inspired eats. You’ll see influences from each of the 32 teams throughout the menu. (Tip: be sure to check out the great view of Times Square from the NFLX Eats suite area.)

  • If you’re looking to commemorate your visit, be sure to check out the exclusive NFLX merchandise at the Retail Store—a great place to pick up a souvenir and get exclusive fan gear.

Did You Know

  • The New York Giants have won 4 Super Bowls

  • Named after legendary player and coach, Vince Lombardi, the Super Bowl trophy costs $50,000.

How To Get There

  • 1, 2, 3, 7, N, Q, R, S to Times Square - 42nd Street station

Make The Most of Your New York Pass

- Admission to the NFL Experience Times Square normally costs $34.

- The New York Pass grants you free entry to the NFL Experience plus over 100 attractions in New York City.

see the: full list of attractions included »

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 8pm
Saturday 10am - 8pm
Sunday 10am - 6pm
Last Admission: Last ticket (Mon - Thurs: 5pm) (Sat-Sun: 7pm)
July & August (Extended Hours)
Monday 10am - 8pm
Tuesday 10am - 8pm
Wednesday 10am - 8pm
Thursday 10am - 8pm
Friday 10am - 10pm
Saturday 10am - 10pm
Sunday 10am - 8pm
Last Admission: (Sun - Thurs: 7pm) (Fri - Sat: 9pm)

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20 Times Square, New York, NY 10036 (West 47th Street and 7th Avenue)


(212) 216-0908